H&M - Hamburg, Germany

Customer & CRM Analyst November 24 - Present

» Primary Focus: Deliver actionable insights through data analysis, supporting customer growth, engagement, and overall commercial performance. Act as a key link between business and analytics, leveraging data to inform strategic and operational decisions across the customer lifecycle.

» Daily Challenges: Conduct periodic reviews of customer base performance, campaign and deal analysis, and set forecasts and targets for key customer metrics. Develop dashboards for broader business use, perform in-depth analyses to uncover customer trends, and apply segmentation techniques to support CRM initiatives and improve customer engagement.

Professional experience

ESPRIT Europe GmbH - Ratingen, Germany

Business Insight Manager December 23 - October 24

» Primary Focus: Collaborate with CRM, Site Merchandising, and Commercial Sales teams, providing actionable insights through segmented data analysis. Point of liason for Data Engineering, Data Science, and E-Commerce team, leveraging data and transforming it into strategic business decisions.

» Daily Challenges: Tackling data quality issues to designing efficient database schemas and materialised views. Dynamic dashboards creation, for enhancing operational visibility. Continuously monitor and analyze online shop performance to drive improvements.

Ankorstore - Paris, France

Operations Strategy & Performance Data Analyst January 22 - July 22

» Primary Focus: Work closely with leadership team, BI, BS, and CS team manager to provide segmented-data analysis and analytical reports. Integrate operational changes in the existing performance reports to have a clear visibility of Impact on the business.

» Daily Challenges: Develop and deploy dashboards for monitoring KPIs and provide data analysis to address the pain points and aid decision making. Optimise/Enhance ELT processes on GCP using BigQuery to perform real-time analytics and to have a single source of truth for all KPI & KR reporting.